Service for Its Own Sake

Everyone knows that good customer service is a critical ingredient to business success (excluding your local cable company, whose quasi monopoly enables sadistic abuse of customers with impunity). But client service is often viewed as a chore—as a sort of unappetizing “health food” that has to be tolerated to achieve some other goal: keeping a […]

Why A/B Test?

“Every experience consumers have can be made a little bit better,” says Marc Andreessen, founder of Andreessen Horowitz. He’s right, today’s digital atmosphere offers nearly limitless opportunity for the optimization of content and design. Instant analytics from digital experiments allows for more actionable insights and data-driven strategy. Though it can be an arduous task, A/B […]